Enterprise AI · Private Advisory
The intersection of technology and business, worked through with an operator who lives there.
A private, invite-only room for leaders and entrepreneurs who are done with hype and want to actually put AI to work inside their companies. No slideware theatre. Real decisions, real systems, real stakes.
Join as an individual (a small room capped at five, sometimes just you) or bring your leadership team (up to ten from one company). Two live sessions either way.
One small room at a time. Seats close the moment it fills.
Who you'll be working with
Evan Purnama is Chief Technology Officer of a B2B SaaS company doing 8-figure USD in annual revenue. Unusually, he runs both sides of the house: technology and growth/marketing. That vantage point is exactly where most companies get stuck, the seam between what technology can do and what the business actually needs.
He does not talk about AI from the outside. He ships it. For years his company has put serious weight behind AI in real operations, an investment that runs well into seven figures once you count the R&D, the team, and the time, not just the tools. It now earns revenue and takes out cost that would not exist otherwise. He also made the expensive mistakes along the way, killed the projects that were never going to work, and kept the ones that moved real numbers. That scar tissue, paid for in full, is what he brings into the room.
We will not oversell it. But if you want to work through enterprise AI where technology and business actually meet, alongside an operator doing it day to day, this is a room worth your time.
The session
- Priced per seat, not per group. Each seat is booked individually.
- Two live Zoom sessions, two hours each
- Capped at five per room, often fewer, so every question gets full attention
- Depending on the round, you may share the room with other leaders or have it entirely private, at the same price
- Bring your leadership team, up to ten people from one company
- A private room, just your people, no outside participants
- Agenda tailored to your company's AI priorities and context
- Pricing scoped to team size and scope. Tell us what you need.
Seeing clearly
Where AI genuinely creates leverage inside a company, and where it quietly burns money. How to read the landscape as a leader, separate signal from noise, and decide what is worth your organisation's attention this year.
Making it real
Turning intent into execution. The core skill here is system design: how to break work into pieces, decide what a human does versus what AI does, place the handoffs and guardrails, and measure outcomes a board will respect. We design it around your actual situation, live.
Exact agenda is shaped around the people in each room, whether that is a handful of individual leaders or your own team. Small room, tailored room.
The thinking
Why now, and where this is really going. The mindset behind the moment:
- Why the recent AI wave happened, and why now
- Where the technology is actually advancing, and where it is stalling
- The economics of AI adoption: what pays back, what does not
- The real bottlenecks slowing adoption inside companies
- Is this a bubble, and what survives if it pops
The tools
Strategy comes first. Tools are just tools: we stay fluent and open about them, and go deep only on the ones that fit your needs.
- Claude Code & Cowork
- OpenAI Codex
- OpenClaw / Hermes agents
- RAG
- Self-host vs API
- Agent harnesses
- and more
The point is not to memorise tool names, but to know they are within reach when a decision calls for them.
The conversation does not have to end
AI does not sit still, and neither should your thinking about it. What worked last quarter is already being replaced. For those who want to keep the momentum, the two sessions can roll into an advisory retainer: a minimum commitment of a few months that turns into a standing engagement rather than a one-off.
- A private communication channel for continuous sharing: what is new, what is worth your attention, what to ignore
- Regular check-ins so your AI decisions keep pace as the tools and the landscape move
- A small circle of serious peers thinking about the same problems, not a noisy public group
Entirely optional. Start with the two sessions; continue only if it earns its place.
Who this is for
This room is deliberately narrow. To keep the conversation at altitude, every seat is qualified. You are a fit if:
You lead
You are a leader inside a company (C-level, VP, Head, Manager, Team Lead) or an entrepreneur running your own. Come solo, or bring your leadership team as a private room.
You already invest in AI
You put real money into AI tools, at least USD 100 a month for three months or more, to sharpen your own workflow and productivity. Not free trials. Real commitment, whether from your own pocket or your company.
If both are true, you already speak the language. The work here moves you from using AI to directing it across your company.
Why this room
Here is the uncomfortable part. Understanding AI and being productive with it are two different things.
Plenty of smart leaders read every article and try every tool, yet get almost no real leverage. Knowing what AI is will not move your numbers. Knowing how to put it to work inside a real business, with real constraints, will.
For leaders, this is no longer optional
It is critical to understand how AI actually works, and to learn it firsthand. The decisions only you can make depend on it: you approve the budgets, you choose what to build versus buy, you set the direction. Get those calls wrong because you did not grasp the technology, and no team below you can save it.
A leader who is out of their depth with AI:
Gets sold hype, and pays for it
Funds the wrong projects
Misjudges what is actually possible
Hands the real steering to vendors and juniors
You cannot lead a transformation you do not grasp. While you wait, rivals who do compound small advantages into real distance. This is not about writing code. It is about staying in command of your own company.
I already understand AI. Why would I need this?
Knowing the concepts is the easy part. The gap is turning that knowledge into outcomes: which workflows to change, what to build versus buy, where it quietly wastes money, and how to make it stick across a team. Most people who "get" AI are still not productive with it. That gap is the whole point of this room.
What actually separates leaders who get leverage from AI?
Understanding how to design the system. Not only the model, not only the prompt, the system: how the pieces fit together. Which task goes to a human and which to AI, where the handoffs are, what the guardrails are, how work flows end to end. This is the critical skill, and it is the one most leaders skip. Tools change every month; the ability to design a system around them does not go stale.
Is this a course or a workshop?
No. This is a private advisory session, not a curriculum. We work through your actual situation together, alongside an operator who implements enterprise AI for a living, not someone who only talks about it. You leave with decisions, not notes.
Why so few people?
Because leverage comes from attention. In a room of five, every question gets answered against your real context. In a webinar of five hundred, none do. The size is the value, not a limitation.
Why now, and not later?
The cost of moving late is not neutral. While you wait, competitors compound small advantages into real distance. The tools are ready today. The bottleneck is knowing how to use them productively, and that is exactly what falls behind the longer it is put off.
What if I am not technical?
We will be upfront: not being technical is a real disadvantage, and it is one every leader has to close now, and fast. The room leans toward technical leaders, because they move quicker. But being non-technical is fine on one condition: a genuine will to get your hands dirty. Bring that, and the room will meet you there. If you are hoping to stay hands-off, it will not.
Articles
Things I have learned putting AI to work inside a real company.
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Kenapa Playbook AI dari San Francisco Tidak Bisa Langsung Dipakai di Jakarta? (Padahal Teknologinya Sama)
Rupiah bergerak dari 15.460 ke 17.757 dalam 22 bulan, dan kontrak AI dalam dolar ikut naik 15% tanpa ada yang berubah. Empat asumsi playbook AI dari Amerika yang tidak berlaku di Jakarta, dihitung dengan angka.
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The Machine Does the Typing
A comic. Twenty three tests, one failing. Eleven seconds later, zero failing and twenty two tests. The rest of the week is a consequence of that, and none of it is coding.
Baca dalam Bahasa Indonesia: Yang Ngetik Mesinnya
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Three Degrees
A comic. One ticket, two engineers, the same AI. By Friday one of them is holding a single sheet of paper and the other is standing next to a printout taller than he is.
Baca dalam Bahasa Indonesia: Tiga Derajat
Request a seat
Applications for the next round are open now. Once seats are filled, this closes until the following round.
Seats are not sold on a button. Whether you are joining as an individual or bringing your team, fill in the form below and, if it is a fit, we will reach out personally with the next available dates and details.
Received.
Thank you. If it is a fit, we will reach out to you personally. Keep an eye on your email and WhatsApp.